The marketing function thrives on adapting to change and remaining relevant within the business and especially with customers. Marketers have set out to create real change. In fact, the survey found that 81 percent of respondents agree that in order for marketers to transform the world, they will need to transform business. However, there are still many day-to-day challenges that exist at the organizational level.

Download the report to see what the top pain-points for marketers are.

With nearly half of respondents struggling with talent development, particularly as marketers deal with culture and business practices falling behind the rapidly changing business landscape, they will have to rethink what type of talent and resources fit their new agile business model.

Download the report to reveal what is needed to gain a better understanding of how to recruit talent and resource in this current environment.

Driving organizational change, particularly when traditional methods are deeply rooted in the business’s foundation or culture and C-Suite or CEO support is limited, is no easy feat. With that, marketers feel there are several factors that have held them back from feeling empowered to drive organizational change necessary to lead their company through world-positive change.